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Michiel Schwarz and Joost Elffers' Sustainism Is the New Modernism declares the dawn of a new cultural era, as we transition from modernity to sustainity--towards a world that is more connected, more localist, more digital and more sustainable. As the authors of this clear-eyed manifesto argue, "sustainism marks a shift not only in thinking and doing but in collective perception--of how we live, do business, feed ourselves, design, travel and communicate, as much as how we deal with nature." In the twentieth century, whether we knew it or not, our world was shaped by modernist values, from the design of our cities to our homes, technologies and our conceptions of progress. Sustainism recasts our relationship to all of these things, binding ecological issues to a larger picture of our world. Through a series of graphically dynamic aphorisms, quotes and symbols designed for worldwide use by businesses, individuals and institutions, to signal support for sustainism, Michiel Schwarz and Joost Elffers show how the movement is already reshaping global culture, technology, food and media. With this concise manifesto, they launch the term sustainism into the public consciousness. The sustainist era has begun.
Michiel Schwarz is a Dutch independent cultural thinker, innovator and producer, now working from Berkeley, California. Originally trained as a sociologist of technology, he has initiated projects on global issues, the future of design, technology and media. His publications include The Technological Culture and Speed: Visions of an Accelerated Age. His latest book is Sustainist Design Guide: How sharing, localism, connectedness and proportionality are creating a new agenda for social design (with Diana Krabbendam, BIS Publishers, 2013).
Joost Elffers is a designer, "symbol maker" and creative producer of award-winning and innovative books such as 48 Laws of Power, Play With Your Food and Tangram: The Ancient Chinese Shapes Game.
- Sales Rank: #1806339 in Books
- Published on: 2010-12-31
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 7.25" w x 1.00" l, 1.76 pounds
- Binding: Paperback
- 240 pages
Review
Sustainism - It's Got a Name, Now Do It - The New York Times
Sustainism will drive the creativity of the twenty-first century. By connecting the issues of sustainability, social networks, localism, biomimicry, community, urban planning, food and a host of others, Michiel Schwarz and Joost Elffers offer a canvas on which we might paint the future of our society.
-- Tim Brown, CEO and President, IDEO
Here's the skinny. Modernism is dead, and design needs a new "ism" to define it. Whatever that "ism" turns out to be, it needs to be all of the following: ethically and environmentally responsible; socially and geographically inclusive; collaborative; networked; sensitive to nature; and savvy enough to make the most of: a) leaps in technology, and b) both globalism and localism.
Sounds sensible? Sure, if rather familiar. There have already been several attempts to categorize this new approach to design as "the new design," "sustainable design" and part of the cultural movements of "polymodernism," "supermodernism," "super-hybridity" and so on. A book to be published next month is proposing another new "ism" -- "Sustainism."
Written by the cultural theorist Michiel Schwarz and the designer Joost Elffers, "Sustainism Is the New Modernism" bills itself as a "cultural manifesto" that proposes "a new vocabulary and a symbolic language for a new era." The result is more like a branding exercise than a conventional book. It identifies the principle elements of Sustainism -- responsible, inclusive, collaborative plus all of the other virtues cited above -- and presents them as a brief statements and slogans illustrated by different typefaces and specially created graphic symbols. --Alice Rawsthorn, International Herald Tribune, January 9, 2011
Most helpful customer reviews
9 of 9 people found the following review helpful.
Amazing concept - lack of content.
By LinzF
I must have misunderstood the description of this book, it is not what I thought it would be. This book touches on a concept which I see in my everyday life being an interior designer. I was ecstatic to see someone had written a book coining the term "sustainism" but once I received this from amazon I was disappointed to realize the book only briefly touches on the subject and doesn't elaborate or come to any real conclusions. The amazon description does mention the book having graphic pages, but the entire book is filled with what I would call conceptual graphic images. I read the entire book in less than a hour, and was inspired by probably 10 pages of it.
2 of 2 people found the following review helpful.
A manifesto, but...
By Bofy
Sustainism is a manifesto, this means that the authors dont need to explain an document everything in the book. As a researcher in the field i have to say i was not unaware of any of the concepts discussed and i was surprised by how comprehensive the book was. Nothing was missing. I am not sure about how accessible the information would be for someone with little or no background in sustainability. Beautifully made and meaningful book but not an introduction book to sustainability.
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