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CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD.
An INFLUENCER leads change.
An INFLUENCER replaces bad behaviors with powerful new skills.
An INFLUENCER makes things happen.
This is what it takes to be an INFLUENCER.
Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence.
From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:
- Identify high-leverage behaviors that lead to rapid and profound change
- Apply strategies for changing both thoughts and actions
- Marshal six sources of influence to make change inevitable
Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service.
No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer.
PRAISE FOR INFLUENCER:
"AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People
"Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner
"Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company
"If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author
- Sales Rank: #22986 in eBooks
- Published on: 2013-05-17
- Released on: 2013-05-17
- Format: Kindle eBook
Review
"Far and away one of the best business books of the year." - Hamilton Spectator
"You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book." - John T. Landry, Harvard Business Review
From the Back Cover
Here's what some of the world's most influential people are saying about Influencer.
"AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers."
- Stephen R. Covey, author of The 7 Habits of Highly Effective People
"Ideas can change the world-but only when coupled with influence-the ability to change hearts, minds and behavior. This book provides a practical approach to lead change and empower us all to make a difference or a change in society."
-Muhammad Yunus, 2006 Nobel Peace Prize Winner
"Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last."
-Sidney Taurel, chairman & chief executive officer, Eli Lilly and Company
"If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant co-workers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide in making the changes that put you in the driver's seat."
-Deborah Norville, anchor of "Inside Edition" and bestselling author
About the Author
JOSEPH GRENNY, KERRY PATTERSON, DAVID MAXFIELD, RON McMILLAN, and AL SWITZLER are the leaders of VitalSmarts, an innovator in best practices training products and services that has taught millions of people worldwide and that has worked with more than 300 of the Fortune 500 companies. For more information, visit www.vitalsmarts.com.
Most helpful customer reviews
157 of 164 people found the following review helpful.
A Brilliant Blueprint of the Science of Change
By James John Hollandsworth, M.D.
When Stephen Covey labeled this new book "an instant classic," I knew it was a must-read for me.
But I was floored at how brilliant this book really is.
Many books deal with some aspect or particular technique of change in people. Influencer is radically different: it presents a complete structural blueprint of the science of change, and takes you step by step through the critical factors behind change and how to apply them to any problem.
Instead of endless dry facts or empty clichés, Influencer breaks down its major points chapter by chapter, illustrating them with a detailed analysis of several real-world case studies of seemingly insurmountable change problems, including Delancy, a rehab center for hard-core criminal drug addicts which has an astonishing success rate of over 90%. Interspersed are personal and family case studies, research, and history all engagingly written in a well-organized, coherent style. At the end of each chapter is a summary of key concepts covered.
Influencer immediately helped me understand both my own thinking processes toward change and those of others, and jump-started good ideas for both my personal growth and solving several business issues. Influencer is by far the most original and useful book I have read this year. Highly recommended.
236 of 250 people found the following review helpful.
Influenced me!
By G. Davis
The principles in this book have the potential to change the world - by changing behaviors of individuals, families, communities and nations.
The authors teach us how to create the change we'd like to see in the world using a deceptively simple framework (e.g. "Make the Undesirable Desirable" and "Design Rewards and Demand Accountability"). Many of the concepts are intuitive - the problem is that I had never intuited them before, much less put them all together in a framework I could act on. They support the framework with sound theory from behavioral psychology and demonstrate it with real-world examples of people who are solving big, important problems. Throughout it all they use a straight-forward conversational style and a great sense of humor.
But be warned: It's not a self-help, positive-mental-attitude, quick-fix, rah! rah! book, and it's not a fast, easy read - it's not supposed to be. The book deals with powerful concepts and it took me some time to think through the implications and how I could apply them. I re-read some chapters several times and spent time writing out how I could apply the principles (I usually do this in the margins - but with Influencer I ended up using a journal since there was so much to write about).
It's well worth the time and effort - I'm excited by the results I'm seeing personally as I apply the concepts in my roles as a father, husband, church leader and business leader.
130 of 138 people found the following review helpful.
Change takes work
By Andrew S. Rogers
After teaching readers how to have "crucial conversations" to share ideas, resolve conflicts, and promote change, our five authors begin "Influencer" by turning that idea around. Talking, they remind us, often is not the best way to convince people to abandon old behaviors and start doing things differently, and can in fact be counterproductive if people start to resist or resent the idea you want to change them. It's sort of self-evident when you put it that way ... but on the other hand, once rational argument, hectoring, and pleading have failed, many of us feel disarmed. If you can't "talk them into it," what's left to try?
Given the title and subtitle, you could think "Influencer" is Dale Carnegie for a new generation. But it's actually quite a lot more than that. "The power to change anything" the authors describe is not a "These aren't the droids you're looking for" Jedi mind trick. Nor will you have everything you need to achieve your goals as soon as you finish reading. These are tools for promoting Big Ideas -- the examples the authors give include eliminating the ghastly guinea worm, promoting condom use in Thailand's sex trade, and turning around the lives of thousands of hardened gang members -- and so the first impression that the reader will take away from this is that changing minds and hearts requires hard work and commitment on both sides of the equation.
The authors argue that changing ingrained behavior requires people to answer two questions: "Can I make the change?" and "Is it worth the effort?" "Influencer" draws from psychology, organizational theory, history, sociology, and other disciplines to isolate the key motives that drive behavior. Armed with that information, they say, influencers have the lever they need to move mountains. It still won't be easy -- identifying the relevant "vital behaviors" alone can take time, including, they suggest, poring over scientific journals and other published research. But if change came through the flip of a switch, we wouldn't need this book in the first place.
Where "Influencer" is weakest, I thought, was in tying the authors' insights together in a way that leads us through from start to finish. Though the examples they give and stories they tell illustrate individual points and methods, and are certainly impressive examples of achievement, I never connected with them on an emotional level. Perhaps it's because the authors never succeded in convincing *me* I should want to change my life and become an Influencer. Maybe I don't have enough Big Ideas.
Little of the content of this book is truly original (for example, you could probably substitute "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath [Random House, 2007] for a good portion of chapter 3 at least). What will probably make "Influencer" influential is the authors' pulling all that information together and presenting it in a way that will make Influencers-to-be feel like they're taking in hard science. Will they then be willing and able to put in the work required -- and will their Big Ideas deserve it? Answering that will take far more than one volume to sort out.
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