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• Sales Rank: #12243692 in Books
• Published on: 1992
• Binding: Paperback

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[U168.Ebook] PDF Download The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns, by Ian Dodson

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The premier guide to digital marketing that works, and a solid framework for success

The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.

The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.

• Get inside the customer's head with deep consumer research
• Constantly improve your campaigns based on feedback and interactions
• Integrate digital activities across channels, including traditional marketing
• Build campaigns based on customer choice and control

Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

• Sales Rank: #340544 in Books
• Published on: 2016-04-18
• Original language: English
• Number of items: 1
• Dimensions: 10.30" h x 1.40" w x 7.30" l, .0 pounds
• Binding: Hardcover
• 400 pages

From the Inside Flap

If organizations and marketing professionals are to thrive in today's increasingly competitive world, they must develop and maintain their business operations and customer engagement in a constantly evolving digital environment.

Written by Ian Dodson of the acclaimed Digital Marketing Institute, The Art of Digital Marketing offers an indispensible resource for tapping into the power of digital marketing. The text reflects the industry's best practices, current trends, and innovative insights that help to cultivate a competitive edge within an in-demand industry. The Art of Digital Marketing corresponds with the Digital Marketing Institute's certification program and can be used by anyone who wants to access the fundamentals of digital marketing.

Designed to make learning simple, accessible, and convenient, The Art of Digital Marketing is an all-inclusive introductory handbook to the essential approaches, key concepts, and skills needed for kick-starting a digital marketing career. The guiding principle behind the text's innovative digital marketing philosophy can best be summed up as "Start with the customer and work backwards."

The impact and effectiveness of any digital marketing campaign is only as good as the extent to which it takes into account and bases its activities on an empowered digital consumer. The Art of Digital Marketing outlines a proven marketing framework and shows how it can be implemented and managed effectively to reach the empowered consumer.

The digital marketing framework is based on a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. INITIATE: A digital campaign is only as strong as the time spent interacting with the customer to find out what they want, where they are online, and how they like to be engaged with. ITERATE: Unlike traditional marketing models which rely on a front loading of investment and resources, digital marketing is an iterative, ongoing, always improving process based on customer interactions and outcomes. INTEGRATE: The third and crucial step in the process is about how it is crucial to integrate digital activities across various channels and also the means by which they are integrated with traditional marketing channels.

The Art of Digital Marketing is a key resource for empowering professionals with the digital skills and knowledge needed to take control of their career and maximizing their potential.

From the Back Cover

THE COMPREHENSIVE GUIDE TO UNLOCKING THE ESSENTIAL ELEMENTS OF DIGITAL MARKETING

"Vodafone's marketing community has responded well to the DMI offer. In particular the content is relevant and up to date, it's global and the opportunity to gain a recognized certification that complements the existing skill-set is highly attractive."
—Mohsin Ghafoor, Vodafone

From the Digital Marketing Institute comes a key resource that not only corresponds with the Institute's certification program but will also enlighten and inspire anyone who is interested in accessing the power of digital marketing. The Art of Digital Marketing is designed to be both practical and comprehensive. It contains the key concepts of digital marketing, the best practices of leaders in the field, and offers a review of the most current trends. In addition, the text offers a wealth of action plans and exercises that are designed to develop the skills needed to become effective digital marketers that produce consistent measurable results.

Discover why the key to reaching today's empowered customers is to "Start with the customer and work backwards." Digital marketing departs from outdated marketing techniques and The Art of Digital Marketing offers a proven framework that outlines a clear pathway for reaching and retaining empowered consumers.

The Art of Digital Marketing shows how to attract customers by talking to your customer through their cellphone, exciting their imagination with Digital Display masterpieces, delving into their psyche through SEO research, and intriguing them with email marketing that speaks to their own particular interests.

This essential resource is written for a new breed of marketing professionals who recognize the power of the individual, and who understand and appreciate how digital works to implement customer-centric marketing strategies.

About the Author

IAN DODSON is Co-founder and Director of the Digital Marketing Institute. The Institute has defined a set of qualifications for the digital marketing industry which are now the most widely taught global certifications – available in over 70 countries worldwide. These qualifications act as an educational and professional pathway for students, educators and employers.

Passionate about student centric outcomes and an advocate of education and digital literacy, Ian believes digital technologies are enabling tools for raising economic and social standards globally.

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1 of 1 people found the following review helpful.
Amazing book, need to color the images
By Amazon Customer
The book is amazing, content information is very fruitfull , but the only issue with the print is the uncolored images, it's a bit challenging.

1 of 1 people found the following review helpful.
Recommended and necessary.
By MOVIEKIDZ LLC
Recommended and necessary.

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Despite the best preventive HR policies of randomly reorganizing the department and designing incomprehensible appraisal processes, Sid, an employee has got promoted within a short span of five years. And the Vice-President, HR is absolutely not happy about this! He needs a ‘Root Cause Analysis’ done and he needs it fast! Meet Sid—an average employee who gets thrashed by his boss, duped by his HR and confused by the management. Join Sid in his corporate journey of launching a new smartphone brand. Discover the corporate work culture as he makes his way through various graphs, pie-charts, bell-curves and what not—all to save his job!

• Published on: 2015-04-08
• Released on: 2015-04-08
• Format: Kindle eBook

About the Author
Rajeev Rakesh Tamhankar was born in Jabalpur in 1989. He is a silver medalist from the Indian Institute of Technology, Roorkee and a 2011 Limca World Record Holder. He is also the founder of non-profit Ignite India Foundation. Rajeev is an avid reader, a fond traveler, a chess enthusiast and a start-up freak.

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0 of 0 people found the following review helpful.
Two Stars
By Amazon Customer
It made me feel as if I watched a Bollywood movie. :(

0 of 0 people found the following review helpful.
Awesome!
By Vincent
It's definitely one of the best books that I've read on corporate culture. It communicates with the reader both in a funny and sober way. Thoroughly enjoyed it!

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[X441.Ebook] Free PDF Crochet Handbook and Stitch Guide (Artist/Craft Bible Series)From Patrick, Ruth (EDT)

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This hardcover book with internal wire-o binding is 6.5in x 8in, a perfect size for readers to keep handy and reference often. The stylish design of this book, along with the interior photographs, illustrations and diagrams, make the learning process simple and fun for beginners and provides useful tips for more advanced readers. If you want to master basic crochet techniques, gain a greater understanding of crochet, or have a quick reference always close at hand then this book is for you. It is packed with step-by-step photographs and illustrations for every crochet techniqueâ??from making a foundation chain to stitching and shaping, fastening off, and seaming pattern pieces. Packed with step by step photographs and illustrations for every crochet technique, you will find detailed descriptions of stitch patterns such as bobbles, popcorns, clusters and shells, as well as ideas on how to use notions and embellishments like buttonholes, flowers, and edgings. Includes a special section to explain how to create beautiful lace, add beads, and work Tunisian crochet.

• Sales Rank: #608768 in Books
• Brand: Patrick, Ruth (EDT)
• Published on: 2009-09-01
• Original language: English
• Number of items: 1
• Dimensions: 7.90" h x .90" w x 6.30" l, 1.10 pounds
• Binding: Spiral-bound
• 192 pages

Most helpful customer reviews

10 of 10 people found the following review helpful.
Best Crochet Resource for the Dollar
By Cassandra Hale
This book is actually a compilation of materials from Jan Eaton and others. So, the text and instruction is excellent. I have many crochet books, and this one is my favorite. I learned how to do Tunisian crochet using it, and it has some of my favorite Eaton stitch patterns in it. As far as instructional, I thought it did an excellent job. No book will be as good as having a private instructor, but this comes close. I had no trouble understanding the instructions, and I thought the photos were as good as any other book on the market, with the added bonus that it features instructions for Tunisian crochet and has a beautiful stitch library. Also, the binding lays flat, so you can set it down while trying it out. If you have trouble learning from texts, I'd suggest a video or DVD usually available at your local public library. Oh, and I thought the instruction in the book clearer than that of Teach Yourself Visually Crocheting.

21 of 25 people found the following review helpful.
Does not work well as a handbook or a guide!
By Natalie Jones
Okay, so I bought this book, with the anticipation that it would actually live up to it's title "The Crochet Handbook and Stitch Guide," and it would be something that I could actually add to my extensive crochet/knit library. When you buy books that have titles such as this, you do so with the understanding that it is efficient and all-inclusive in the world of crochet. This book didn't come close, and can be described as generic at best. I can honestly say this, because I am an advanced crocheter. There are much better resources out there on the internet, that offer better tutorials and information. To make this review easier for you, the average consumer, I will list the Pros/Cons:
Pros-
1) The book can lay flat, which can make it an easier read while you are working
2) The pictures are colorful
3) Font is readable
4) author includes pictures of some of the crochet symbols also used in charts
.............................................
Cons-
1) The book starts off with talking about different crochet hooks, but didn't include a size chart that converts US sizes with other sizes. There was also no mention of other types of crochet needles or there uses. Examples would include the double-pointed crochet needle, Crohook, circular crochet needles, specialty needles that can be used by those who have carpal tunnel/arthritis/other wrist & hand issues, and steel vs aluminum vs plastic needles, etc.
2) There is also mention of other items to include in one's crochet bag, but there is no detail of how to use these (e.g. markers, row counters, waste yarn, notebook, etc.). For example, the book mentions that one should keep notes when they work. A novice crocheter reading this most likely say to themselves "Keep notes of what, how often should I take notes, etc."
3) The section that describes yarn is too brief and generic, and it doesn't offer a pictorial to show how these yarns look when they are crocheted.
4) Also there are various pictures of motifs throughout the book, but there is no mention of what type or brand of yarn was used to get the effect.
5) There is no instruction for left-handed crocheters.
6) While there are pictures of someone making the stitches, the actual walk-through of how the finished stitch is obtained is unclear. It would have been more beneficial to show arrows of how to actually produce the stitch than to show snapshots of before and after. The reading instructions are way to wordy and unclear.
7) Limited in the types of stitches discussed
8) When attempting to show stitches that involve a lot of detail (such as a spike stitch), it is more helpful to show this using yarns of different colors. It creates another dimension which allows the reader to see what type of effect it will have on the finished product.
9) Working in the round section is way too confusing. The author doesn't explain working in a round vs. a ring.
10) When discussing external vs. internal increases, there is no mention of when to do either and why.
11) One of the worst sections of the book was weaving in loose ends/fastening off. The book suggests to do this with a tapestry needle. Um, hello we are crocheting?!! This is creating more work, and making the task more difficult than it has to be. Weave in and/or fasten off using crochet!
12) Attempts to demonstrate a popcorn stitch, and mentions how a popcorn can be made from a group of separate stitches or can share one stitch at the base. There is no mention of how to complete the latter.
13) Unclear instructions on how to crochet with beads.
14) Crochet motifs used are very dull and outdated.
15) Sewn seams vs. crochet- there is no picture of the final product to show the differences between (e.g. how they look, when to use, etc.)the types of seams used.
16) The book shows various crochet symbols and then throws in one chart. There is not a detailed explanation of how to read the chart, etc.
17) Almost all of the book is written with chatty wording that didn't do a good job of explaining

In short, there are other issues of the book. I hope that the average consumer is able to get an idea of how limited the book is on the information. There are other great books out there especially on Amazon. Edie Eckman's books are a great place to start. The internet has some great starting places too such as crochetpatterncentral.com or mypicot.com. Save your $$, and don't bother to buy this one.

3 of 3 people found the following review helpful.
Excellent little stitch/pattern catalog
By C. Mcbride
This is the book I've always wanted. To the negative poster, it's not supposed to show more than a square of the pattern. The instructions are excellent. I love the ring binder feature...it lays open on my craft table! Thank you!

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